Come join the fun!
Oct
06
By J.D. Falk
Director of Product Management, Receiver Products
This week, the Internet Engineering Task Force (IETF) published a number of what they call "RFCs," which originally meant "Requests for Comment" -- the standards documents which specify the technical underpinnings of the internet. Two of these, numbered 5321 and 5322, replace earlier documents defining the very core of internet email. On the surface, each of these seem surprisingly simple; one aims "...to transfer mail reliably and efficiently," while the other defines itself as "...a definition of what message content format is to be passed between systems." Yet without general industry-wide acceptance of (and compliance with) these standards, internet email simply would not exist.
This week also marks ten years since the death of Jon Postel, who arguably had more influence over the creation of the internet than any other single person. One of Jon's most enduring recommendations is ...Tell me more
Categories: Deliverability
Sep
30
By Stephanie Miller
Global Markets Catalyst
The news these days from Wall Street and the Halls of Congress could not be worse for marketers already worried about the recession and consumer and business spending in Q4.
Can email help? I think so. In fact, I think now's the time to prime your email program into a powerful revenue channel, before the news gets worse. Come on, we were the "killer app" of Web 1.0. It's well past time we proved our worth in the Web 2.0 marketing mix
Here are three ideas to test now - and use the data to build your program success for Q4 and into 2009. If email doesn't contribute more now, then we can't expect to remain at the center of the marketing mix, or budget.
Tell me moreCategories: Response
Sep
29
By Angela Baldonero
VP, People
For most of our eight-year history, Return Path has had a significant presence in Colorado. We love it there - gorgeous scenery, great outdoor activities, and an enviable talent pool.
Of course when you are growing like we are there is no such thing as too much talent, especially tech talent. That's why we've teamed up with 19 other Colorado-based start ups to take part in Boulder Colorado Job Fair. We are flying in up to 100 engineers for an all-expense paid trip to Boulder to Boulder to meet with us and learn ...
Tell me moreCategories: News
Sep
25
By Stephanie Miller
Global Markets Catalyst
In my ongoing effort to advocate for email marketing wherever I can, I serve as chair of the Email Marketing Council of the Online Marketing Summit, a group of online marketers (email, search, social, mobile, advertising) that aim to collaborate and share knowledge that moves the industry forward.
One of our many cool projects is to ...
Tell me moreCategories: Response
